Ever wondered what it actually takes for an independent beauty brand to land a deal with Sephora and Ulta? It’s not luck, nor by chance. It’s all about value. Here are what retailers are looking for.

Small brand, BIG dreams?
You don’t need a huge budget.
You need the right partner.

Here’s why brands love working with ELV8 PR:

Huda Beauty already did something smart with their giveaways. It builds excitement, creates instant buzz, and gets people talking. A strong start!

But travel kits like this have way more long-term potential than just being a fun giveaway item. Here’s how I would expand the positioning:

We live in a world where consumers scroll faster than ever, skip ads without blinking, and sniff out inauthenticity from a mile away. So what actually cuts through the noise?

We’ve all seen the beautifully packaged skincare lines and trendy blush drops flooding our feeds. But what makes us stop scrolling? What makes us care?