How I would position Huda Beauty’s Mini Easy Routine Travel Kits (and what other brands can learn from it):
Huda Beauty already did something smart with their giveaways. It builds excitement, creates instant buzz, and gets people talking. A strong start!
But travel kits like this have way more long-term potential than just being a fun giveaway item. Here’s how I would expand the positioning:
1. TAP Into Travel Culture
TikTok titled “Pack My Travel Bag For Korea” by Mikayla Noguiera
This isn’t just makeup in smaller packaging. It’s a full on-the-go beauty solution. Position the kit as the first thing you toss in your carry-on or weekender bag.
Partner with influencers who do “What’s In My Carry-On?” reels and have them show the kit as a staple right next to the passport, headphones, and skincare minis.
2. Show Portability in real life
The magic of travel-sized products is how effortlessly they fit into everyday life.
Think quick shots of the kit sliding into:
a clutch on a night out,
a belt bag at a festival,
or a work tote on a business trip.
Moments like these feel real, repeatable, and make the product part of someone’s lifestyle.
3. Make It a Challenge
Imagine a campaign called “5 Looks, 1 Kit.”
One kit, multiple scenarios: Airport Fresh, Beach Glow, Night Out Glam, Business-Trip Polished, Jet-Lag Refresh.
Not only does it prove value, it sparks UGC (user-generated content) and gets people experimenting with what they can do with less.
4. Pick the Right Influencers
This kind of product doesn’t need only beauty gurus—it needs people who live at the intersection of beauty and lifestyle.
Think creators who talk travel, wellness, and real life. Someone like Mikayla Nogueira works because she’s both trusted for reviews and relatable when it comes to lifestyle content.
5. Position It Beyond “Travel”
The word “travel” can box a product in. Yes, this kit is great for vacations, but it also makes sense for:
Commuters freshening up between work and dinner.
Gym-goers who want a quick touch-up.
Minimalists who don’t carry huge makeup bags.
When you market it like that, it shifts from “special edition” to daily essential.
The Bigger Takeaway for Beauty Brands
Don’t just sell the makeup inside the kit. Sell the freedom and flexibility it gives people.
When your product slots seamlessly into the way someone already lives—whether they’re catching flights, hopping to the gym, or just trying to pack light—that’s when it stops being a one-off purchase and starts being part of their lifestyle.
And that’s where brand loyalty begins.
💡 At ELV8 PR, this is the type of positioning we create for beauty, fashion, and wellness brands. Packaging, storytelling, and campaigns that go beyond the vanity table—that’s where the magic happens.
