Client: Founder & CEO of Investor-backed Tech Startup

Situation:
The founder was gaining rapid visibility through LinkedIn and podcast appearances. Growth was strong, but messaging was inconsistent. Investors were asking questions. Online commentary was starting to frame the founder as reactive instead of strategic.

The Risk:
Conflicting narratives during a growth phase can damage investor confidence and long-term credibility even without a public “scandal.”

Our Role:
Narrative & Reputation Strategy

What We Would Do:

• Conduct a full narrative audit across press, social platforms, and public interviews

• Identify messaging gaps and language that created unnecessary risk

• Rebuilt the founder’s public talking points around clarity, leadership, and long-term vision

• Create a “what to say / what to avoid” framework for media and public commentary

Outcome:

• Clear, consistent public positioning across platforms

• Stronger investor-facing narrative

• Founder regained control of their story without increasing visibility volume

Why This Matters:
Reputation issues don’t always start with a crisis. They often begin with unclear messaging. Fixing it early protects valuation and trust.