STRATEGIES
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TRENDS
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REAL-WORLD ADVICE
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STRATEGIES 〰️ TRENDS 〰️ REAL-WORLD ADVICE 〰️
THE PR PLAYBOOK
PR
insights
that
elevate
your
brand.
Why Even Small Brands Should Invest in PR
Many brands see PR as something they can "add later" once they've grown bigger. Let me explain why that's costing businesses a lot and why you, as a founder, should invest in PR today.
How Beauty Brands Get Into Sephora or Ulta
Ever wondered what it actually takes for an independent beauty brand to land a deal with Sephora and Ulta? It’s not luck, nor by chance. It’s all about value. Here are what retailers are looking for.